000			01581nam a2200277Ia 4500
008			230504s2020 xx 000 0 und d
040			_cManila Tytana Colleges
100			_aLeung, Xi Y. _95501
245		0	_aI’d like to order with a server : _ban experimental study of restaurant menu / _cXi Y. Leung, Bharath M. Josiam, Bailey M. Moody
260			_cJuly-September 2020
336			_atext
337			_aunmediated
338			_avolume
440			_n25 : 7-9, page 766-779 _aAsia Pacific Journal of Tourism Research _95502
520			_aThe Asia Pacific region has the largest market in the foodservice industry. This study aims to explore the performance of self-service tablets in comparison with traditional paper menus. A field experiment was conducted in a casual dining restaurant. The results show that self-service tablets had better design whereas paper menus had better communication feature. Paper menus elicited better responses than self-service tablets. The study highlighted the technological pause phenomenon and the importance of human contact in the restaurant industry. The implications of this study are applicable to restaurant operators in the Asia Pacific region, especially to those targeting foreign visitors.
521			_aTourism.
650			_aExperimental method. _95503
650			_aMeans-end theory. _95504
650			_aMenu attributes. _95505
650			_aPaper menu. _95506
650			_aPerceived value.
650			_aPleasure. _95507
650			_aSelf-service tablet. _95508
650			_aS-O-R framework. _95509
942			_cA
999			_c84709 _d84709