000			01895nam a2200277Ia 4500
008			230313s2020 xx 000 0 und d
040			_cMANILA TYTANA COLLEGES LIBRARY
100			_aMcdonald, Rory.
245		0	_aWhen it's time to pivot, what's your story? : _bhow to sell stakeholders on a new strategy / _cRory McDonald, Robert Bremner
260			_cSeptember-October 2020
336			_atext
337			_aunmediated
338			_avolume
440			_n98 : 5, pages 99-105 _aHarvard Business Review _91159
520			_aTo succeed, a new company must rally investors, staff, customers, and the media around a good story. But often that narrative turns out to be wrong, and entrepreneurs realize they need to change direction. How that shift is communicated can have a huge impact on a venture's future. Through extensive research with founders, innovation chiefs, analysts, and journalists, the authors have identified stratagems for maintaining stakeholder support during pivots. Early on, entrepreneurs should avoid a focus on overly specific solutions and instead present the big picture. When changing course, they can then signal continuity by explaining how the new plan fits with the original vision. Once the reboot has happened, it's critical to be conciliatory and empathetic to stakeholders who may feel abandoned. Employees and customers are far more willing to remain loyal if given guidance about how they'll be affected and if leaders seem to genuinely care about their situation.
521			_aBusiness.
650			_aBusiness communication. _91160
650			_aBusiness models.
650			_aBusiness plans. _91162
650			_aDevelopment stage enterprises. _91163
650			_aEntrepreneurial financing. _91164
650			_aEntrepreneurial management. _91165
650			_aPublic relations. _91166
650			_aStakeholder relations. _91167
942			_cA
999			_c83594 _d83594