000			02514nam a2200241Ia 4500
008			210519s2020 xx 000 0 und d
040			_cManila Tytana Colleges
100			_aMartín, José María Martín.
245		0	_aAnalysis of tourism seasonality as a factor limiting the sustainable development of rural areas / _cJosé María Martín Martín, Jose Antonio Salinas Fernández, José Antonio Rodríguez Martín, María del Sol Ostos Rey
260			_cJanuary 2020
336			_atext
337			_aunmediated
338			_avolume
440			_n44 : 1, page 45-75 _aJournal of Hospitality & Tourism Research
520			_aSeveral sustainable development strategies in rural areas have relied on tourism as a tool for economic growth and job creation. The alternating peak and valley periods that seasonality entails-and their corresponding negative economic, environmental, or social impacts-may somewhat condition the success of these policies. The aim of this article is to analyze whether rural destinations suffer from higher levels of seasonality as compared with those of beach and urban tourism. The analysis is applied to Andalusia, a region in southern Spain, one of the major tourist destinations in Europe and a provider of diverse tourist products. The methodological innovation and contribution of this study is to measure seasonality intensity by means of a DP2 synthetic indicator that gathers information derived from various facets of seasonality, ultimately allowing us to overcome the disadvantages of single-variable assessment. We conclude that seasonality in rural tourism should not be evaluated generally, since each destination has specific conditions that determine stability or seasonality in the area. We obtain evidence that some rural areas show a lower level of seasonality than cultural-urban destinations (the most stable in terms of annual activity). Thus, rural destinations will not suffer from the problems associated with high seasonality. Due to the great differences among rural destinations, this methodology should be applied to regions with different characteristics to complement the conclusions drawn from this study and determine which destinations call for public policies and specific strategies to reduce seasonality.
521			_aHotel and Restaurant Management.
650			_aEconomic sustainability.
650			_aRural tourism.
650			_aSeasonality.
650			_aSustainable development.
942			_2lcc _cA
998			_c86158 _d144521
999			_c82555 _d82555