000			02108nam a22003017a 4500
003			PILC
005			20221123182456.0
008			200707b xxu||||| |||| 00| 0 eng d
020			_a9780415856263
040			_cMANILA TYTANA COLLEGES LIBRARY
050			_aCIR HM 742 M68 2016
100	1		_aMotion, Judy.
245	1	0	_aSocial media and public relations : _bfake friends and powerful publics / _cJudy Motion, Robert L. Heath, and Shirley Leitch.
260			_aLondon : _bRoutledge, _c2016.
300			_a224 pages ; _c24 cm.
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Social media has had a profound, and as yet not fully understood impact on public relations. In the 24/7 world of perpetually-connected publics, will public relations function as a dark art that spins (or tweets) the truth for credulous publics? Or must public relations be reconceptualized under the full glare of the internet and the expectations of increasingly powerful publics? The purpose of this book is to examine the role of public relations in social media through an exploration of the myriad ways that social media is reshaping its core concepts and activities. In particular, it examines the dichotomies of fake and authentic, powerful and powerless, meaning and meaningful. It also examines the key transgressions committed by practitioners: the paucity of digital literacy, a widespread lack of understanding of the norms of social media, a naivety about the corporate identity risks, and a prevalent emphasis on spin and persuasion rather than on authentic engagement. This challenging and fascinating book will be of interest to all students, researchers and practitioners in Public Relations, Media and Communication Studies"-- _cProvided by publisher.
650		0	_aSocial media.
650		0	_aPublic relations.
700	1		_aHeath, Robert L.
700	1		_aLeitch, Shirley
942			_2lcc _cBK
998			_c84621 _d142984
999			_c81121 _d81121