000			01558cam a22003617i 4500
001			19259225
003			PILC
005			20221123182324.0
008			160902s2017 enk 000 0 eng
020			_a9781138940529
040			_cMANILA TYTANA COLLEGES LIBRARY
050			_aCIR HF 5415.1265 I58 2017
245	1	0	_aInternet retailing and future perspectives / _cEleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.
250			_a2nd ed.
260			_aLondon : _bRoutledge, _c2017.
300			_axxii, 341 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
505	0		_aIntroduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.
650		0	_aInternet marketing.
650		0	_aElectronic commerce.
650		0	_aRetail trade _xComputer network resources.
650		0	_aTeleshopping.
700	1		_aPantano, Eleonora.
700	1		_aNguyen, Bang.
700	1		_aDennis, Charles.
700	1		_aMerrilees, Bill.
700	1		_aGerlach, Sabine.
942			_2lcc _cBK
998			_c81263 _d139626
999			_c78236 _d78236