| 000 | 01054nam a22003137a 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 005 | 20221123182321.0 | ||
| 008 | 180326b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781259921698 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 050 | _aCIR HF 5823 B45 2018 | ||
| 100 | _aBelch, George E. | ||
| 245 |
_aAdvertising and promotion : _b an integrated marketing communications perspective / _cGeorge E. Belch and Michael Belch. |
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| 250 | _a11th ed. | ||
| 260 |
_aNew York, NY : _bMcGraw Hill. _c2018. |
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| 300 |
_avii, various pagination : _bcolor illustrations. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes glossary, end notes and indexes. | ||
| 650 | _aAdvertising | ||
| 650 | _aAdvertising -- Social aspects | ||
| 650 | _aSales promotion | ||
| 650 | _aAdvertising -- Brand name products | ||
| 700 | _aBelch, Michael. | ||
| 942 |
_2lcc _cBK |
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| 998 |
_c81136 _d139499 |
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| 999 |
_c78135 _d78135 |
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