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040 _cMANILA TYTANA COLLEGES LIBRARY
100 _aKim, Jungsun.
245 1 _aMobile technology :
_ban exploratory study of hotel managers /
_cJungsun Kim, Daniel J. Connolly, Shane Blum
260 _cJuly-December 2014
336 _atxt
337 _aunmediated
338 _avolume
440 _aInternational Journal of Hospitality & Tourism Administration
_n15 : 3-4 Page 417-446
520 _aHospitality businesses provide a natural context for mobile technology, especially given the dynamic nature of the business, the size and complexity of many hotel operations, and the need to have managers visible and overseeing multiple areas of the business (and sometimes, multiple properties) concurrently. To explore the potential for mobile technology in hospitality business contexts, we surveyed 70 full-service hotel property managers. The survey was based upon two theoretical frameworks: technology adoption model and innovation diffusion theory. Specifically, this study addressed (a) hotel property managers' intentions to use mobile technology at work, (b) factors influencing their intentions, (c) their suggestions for implementing mobile applications in different departments, and (d) demographic characteristics of those who are inclined to adopt certain types of mobile applications. This study identified the top opportunities for mobile applications and found adoption differences based upon the respondents' demographics as well as the factors of perceived enjoyment and relative advantages as significant determinants of hotel property managers' intentions to use mobile technology. This study concludes with recommendations for industry practitioners and suggestions for future research opportunities related to mobile technology adoption and usage in hospitality.
521 _aTourism
650 _aMobile applications.
650 _aMobile technology.
650 _aHotel information and communications technologies.
650 _aTechnology acceptance model.
650 _aInnovation diffusion theory.
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