| 000 | 00779nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 100717s2007 ph 000 0 eng | ||
| 020 | _a9710868683 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aFIL HF 5351 A46 2007 | ||
| 100 | 1 | _aAlminar-Mutya, Ruby F. | |
| 245 | 1 | 0 |
_aAdvertising principles : _bmarketing communications approach / _cRuby F. Alminar-Mutya. |
| 260 |
_aMandaluyong City : _bNational Book Store, _c2007. |
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| 300 |
_a195 p. ; _c23 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 | _aAdvertising media, broadcast. | |
| 650 | 4 | _aAdvertising. | |
| 650 | 4 | _aElements of marketing communications, promotional mix. | |
| 650 | 4 | _aPrint advertising. | |
| 942 |
_2lcc _cBK |
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| 001 | 100717095745109 | ||
| 998 |
_c7204 _d65567 |
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| 999 |
_c7204 _d7204 |
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