| 000 | 01133nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | PILC | ||
| 005 | 20221123182028.0 | ||
| 008 | 151012b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781118514450 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 050 | 4 | _aCIR GT 3405 A45 2013 | |
| 100 | 1 | _aAllen, Judy. | |
| 245 | 1 | 0 |
_aMarketing your event planning business : _ba creative approach to gaining the competitive edge / _cJudy Allen. |
| 260 |
_aMississauga, Ontario : _bJohn Wiley & Sons, _c2013. |
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| 300 |
_axxii, 252 pages ; _c23 cm. |
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| 504 | _aIncludes bibliographical references (p. [219]-221) and index. | ||
| 505 | 0 | _aMaking yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits. | |
| 650 | 0 |
_aSpecial events industry _xMarketing. |
|
| 942 |
_2lcc _cBK |
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| 998 |
_c74652 _d133015 |
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| 999 |
_c71819 _d71819 |
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