000 | 00633nam a2200193Ia 4500 | ||
---|---|---|---|
020 | _a0130145467 | ||
040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
090 | _aCIR HF 5414.13 B47 2000 | ||
100 | 1 | _aBest, Roger J. | |
245 | 1 | 0 |
_aMarket-based management : _bstrategies for growing customer value and profitability / _cRoger J. Best. |
250 | _a2nd ed. | ||
260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2000. |
||
300 |
_axxi, 385 p. : _bill. ; _c24 cm. |
||
504 | _aIncludes bibliographical references and index. | ||
650 | 0 |
_aMarketing _xManagement. |
|
942 |
_2lcc _cBK |
||
001 | 100605164555281 | ||
998 |
_c6931 _d65294 |
||
999 |
_c6931 _d6931 |