000 00633nam a2200193Ia 4500
020 _a0130145467
040 _cMANILA TYTANA COLLEGES LIBRARY
090 _aCIR HF 5414.13 B47 2000
100 1 _aBest, Roger J.
245 1 0 _aMarket-based management :
_bstrategies for growing customer value and profitability /
_cRoger J. Best.
250 _a2nd ed.
260 _aUpper Saddle River, N.J. :
_bPrentice Hall,
_c2000.
300 _axxi, 385 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aMarketing
_xManagement.
942 _2lcc
_cBK
001 100605164555281
998 _c6931
_d65294
999 _c6931
_d6931