| 000 | 00779nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 100706s ph 000 0 eng | ||
| 020 | _a00712244387 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5415 D99 2006 | ||
| 100 | 1 | _aDwyer, F. Robert | |
| 245 | 1 | 0 |
_aBusiness marketing : _bconnecting strategy, relationships, and learning / _cF. Robert Dwyer, John F. Tanner, Jr. |
| 250 | _a3rd ed. | ||
| 260 |
_aBoston, Mass. : _bMcGraw-Hill, _c2006. |
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| 300 |
_axxix, 683 p. : _bill., charts ; _c26 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing | |
| 504 | _aIncludes bibliographical references (p. 652-660) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aTanner, John F. | |
| 942 |
_2lcc _cBK |
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| 001 | 100605164424078 | ||
| 998 |
_c6930 _d65293 |
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| 999 |
_c6930 _d6930 |
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