| 000 | 00792nam a2200241Ia 4500 | ||
|---|---|---|---|
| 020 | _a0071244964 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HD 9980.5 Z45 2006 | ||
| 100 | 1 | _aZeithaml, Valarie A. | |
| 245 | 1 | 0 |
_aServices marketing : _bintegrating customer focus across the firm / _cValarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 250 | _a4th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2006. |
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| 300 |
_axxvii, 708 p. : _bill., map ; _c27 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCustomer services. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aBitner, Mary Jo. | |
| 700 | 1 | _aGremler, Dwayne D. | |
| 942 |
_2lcc _cBK |
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| 001 | 100605150040875 | ||
| 998 |
_c6914 _d65277 |
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| 999 |
_c6914 _d6914 |
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