000 00786nam a2200205Ia 4500
020 _a0844224413
040 _cMANILA TYTANA COLLEGES LIBRARY
090 _aCIR HD 9980.5 T47 2000
100 1 _aTerrill, Craig.
245 1 0 _aMarket leadership strategies for service companies :
_bcreating growth, profits, and customer loyalty /
_cCraig Terrill and Arthur Middlebrooks.
260 _aLincolnwood, Ill. :
_bNTC Business Books,
_c2000.
300 _axvi, 268 p. :
_bill. ;
_c24 cm.
500 _aAt head of title: American Marketing Association.
504 _aIncludes bibliographical references (p. 253-254) and index.
650 0 _aService industries
_xMarketing
_xManagement.
700 1 _aMiddlebrooks, Arthur.
942 _2lcc
_cBK
001 100605145205453
998 _c6910
_d65273
999 _c6910
_d6910