| 000 | 00734nam a2200205Ia 4500 | ||
|---|---|---|---|
| 020 | _a0130185256 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5415.13 K68 2001 | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 2 |
_aA framework for marketing management / _cPhilip Kotler. |
| 260 |
_aUpper Saddle River, N.J. : _bPrentice Hall, _c2001. |
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| 300 |
_axv, 352 p. : _bill. ; _c24 cm. |
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| 500 | _a"'A framework for marketing management' is a condensed version of 'Marketing management'"--Preface. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 700 | 1 |
_aKotler, Philip. _tMarketing management. |
|
| 942 |
_2lcc _cBK |
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| 001 | 100605143530109 | ||
| 998 |
_c6902 _d65265 |
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| 999 |
_c6902 _d6902 |
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