| 000 | 00639nam a2200217Ia 4500 | ||
|---|---|---|---|
| 020 | _a0071250158 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5415.13 C73 2006 | ||
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketing / _cDavid W. Cravens, Nigel F. Piercy |
| 250 | _a8th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _c2006. |
||
| 300 |
_a726 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 4 | _aMarketing -- Decision making. | |
| 650 | 4 | _aMarketing -- Management | |
| 700 | 1 | _aPiercy, Nigel F. | |
| 942 |
_2lcc _cBK |
||
| 001 | 100527131847468 | ||
| 998 |
_c6702 _d65065 |
||
| 999 |
_c6702 _d6702 |
||