| 000 | 00805nam a2200229Ia 4500 | ||
|---|---|---|---|
| 020 | _a0071410937 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5825 H54 2003 | ||
| 100 | 1 | _aHiggins, Denis. | |
| 245 | 1 | 4 |
_aThe art of writing advertising / _cinterviewed by Denis Higgins ; conversations with William Bernbach... [et al.]. |
| 260 |
_aNew York : _bMcGraw-Hill, _c2003. |
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| 300 |
_a125 p. : _bill., ports. ; _c23 cm. |
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| 440 | 2 | _aA McGraw-Hill advertising classic. | |
| 505 | 0 | _aWilliam Bernbach -- Leo Burnett -- George Gribbin -- David Ogilvy -- Rosser Reeves. | |
| 650 | 0 | _aAdvertising copy. | |
| 650 | 0 |
_aAdvertising executives _vInterviews. |
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| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aBernbach, William. | |
| 942 |
_2lcc _cBK |
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| 001 | 100426160828171 | ||
| 998 |
_c6026 _d64389 |
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| 999 |
_c6026 _d6026 |
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