000 00677nam a2200217Ia 4500
020 _a0130477222
040 _cMANILA TYTANA COLLEGES LIBRARY
090 _aCIR HF 5351 W45 2003
100 1 _aWells, William
245 1 0 _aAdvertising :
_bprinciples and practice /
_cWilliam Wells, Sandra Moriarty, John Burnett.
250 _a6th ed.
260 _aSingapore :
_bPearson Education South Asia,
_c2003
300 _axxxii, 599 p. :
_bill. ;
_c26 cm.
504 _aIncludes bibliographical references and index.
650 0 _aAdvertising.
700 1 _aBurnett, John
700 1 _aMoriarty, Sandra Ernst
942 _2lcc
_cBK
001 090826104637421
998 _c1817
_d60180
999 _c1817
_d1817