| 000 | 00797nam a2200241Ia 4500 | ||
|---|---|---|---|
| 008 | 090811s2006 ph 000 0 eng | ||
| 020 | _a0132017733 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR TX 911.3.M3 K68 2006 | ||
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _a4th ed. | ||
| 260 |
_aUpper Saddle River, NJ : _bPearson/Prentice Hall, _c2006. |
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| 300 |
_axxiv, 932 p. : _bcol. ill. ; _c26 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 | _aBowen, John T. | |
| 700 | 1 | _aMakens, James C. | |
| 942 |
_2lcc _cBK |
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| 001 | 090811100639718 | ||
| 998 |
_c1267 _d59630 |
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| 999 |
_c1267 _d1267 |
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