| 000 | 00750nam a2200229Ia 4500 | ||
|---|---|---|---|
| 008 | 110728s2008 ph 000 0 eng | ||
| 020 | _a9780071101059 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5821 A74 2008 | ||
| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens, Michael F. Weigold, Christian Arens. |
| 250 | _a11th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2008. |
||
| 300 |
_axl, 712 p. : _bcol. ill., col. map ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 653-672) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 700 | 1 | _aArens, Christian. | |
| 700 | 1 | _aWeigold, Michael F. | |
| 942 |
_2lcc _cBK |
||
| 001 | 110728102311796 | ||
| 998 |
_c11277 _d69640 |
||
| 999 |
_c11277 _d11277 |
||