| 000 | 01046nam a2200229Ia 4500 | ||
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| 008 | 110722s2005 ph 000 0 eng | ||
| 020 | _a0071408673 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5415.153 U49 2005 | ||
| 100 | 1 | _aUlwick, Anthony W. | |
| 245 | 1 | 0 |
_aWhat customers want : _busing outcome-driven innovation to create breakthrough products and services / _cAnthony Ulwick. |
| 260 |
_aNew York : _bMcGraw-Hill, _c2005. |
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| 300 |
_axxxv, 202 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 189) and index. | ||
| 505 | 0 | _aFormulating the innovation strategy -- Capturing customer inputs -- Identifying opportunities -- Segmenting the market -- Targeting opportunities for growth -- Positioning current products -- Prioritizing projects in the development pipeline -- Devising breakthrough concepts. | |
| 650 | 0 |
_aNew products _xPlanning. |
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| 650 | 0 | _aProduct management. | |
| 650 | 0 | _aStrategic planning. | |
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_2lcc _cBK |
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| 001 | 110722112323984 | ||
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_c10948 _d69311 |
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_c10948 _d10948 |
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