| 000 | 01241nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 110721s2005 ph 000 0 eng | ||
| 020 | _a0131293400 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5548.32 C68 2005 | ||
| 100 | 1 | _aCoupey, Eloise. | |
| 245 | 1 | 0 |
_aDigital business : _bconcepts and strategy / _cEloise Coupey. |
| 250 | _a2nd ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson Prentice Hall, _c2005. |
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| 300 |
_axxiii, 433 p. : _bill. ; _c24 cm. |
||
| 505 | 0 | _aBusiness and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business. | |
| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 | _aInternet. | |
| 942 |
_2lcc _cBK |
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| 001 | 110721173953312 | ||
| 998 |
_c10871 _d69234 |
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| 999 |
_c10871 _d10871 |
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