000			00866nam a2200241Ia 4500
008			110720s2006 ph 000 0 eng
020			_a0131330888
040			_cMANILA TYTANA COLLEGES LIBRARY
090			_aCIR HF 5415 M87 2006
100	1		_aMurphy, Patrick E.
245	0	0	_aMarketing ethics : _bcases and readings / _cPatrick E. Murphy, Gene R. Laczniak.
250			_a1st ed.
260			_aUpper Saddle River, NJ : _bPearson Prentice Hall, _c2006.
300			_axii, 172 p. : _bill. ; _c23 cm.
500			_aIncludes bibliographical references and index.
505	0		_aEthical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.
650		0	_aBusiness ethics.
650		0	_aMarketing.
700	1		_aLaczniak, Eugene R.
942			_2lcc _cBK
001			110720082116906
998			_c10814 _d69177
999			_c10814 _d10814