000 00668nam a2200205Ia 4500
008 110720s2002 ph 000 0 eng
020 _a8179920380
040 _cMANILA TYTANA COLLEGES LIBRARY
090 _aCIR HF 5415.525 D83 2002
100 1 _aDuchessi, Peter
245 1 0 _aCrafting customer value :
_bthe art and science /
_cPeter Duchessi.
260 _aWest Lafayette, Ind. :
_bPurdue University Press,
_c2002.
300 _axi, 193 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
650 0 _aCustomer loyalty.
650 0 _aCustomer relations.
942 _2lcc
_cBK
001 110720081253375
998 _c10810
_d69173
999 _c10810
_d10810