| 000 | 00640nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 110719s2006 ph 000 0 eng | ||
| 020 | _a9780471755296 | ||
| 040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
| 090 | _aCIR HF 5415.13 C64 2006 | ||
| 100 | 1 | _aCohen, William A. | |
| 245 | 1 | 4 |
_aThe marketing plan / _cWilliam A. Cohen. |
| 250 | _a5th ed. | ||
| 260 |
_aHoboken, NJ : _bJohn Wiley & Sons, _c2006. |
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| 300 |
_axviii, 350 p. : _bill. ; _c28 cm. |
||
| 504 | _aIncludes bibliographical references (p. 345-346) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 |
_2lcc _cBK |
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| 001 | 110719133650890 | ||
| 998 |
_c10750 _d69113 |
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| 999 |
_c10750 _d10750 |
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