000			01621nam a2200229Ia 4500
008			110711s2006 ph 000 0 eng
020			_a0761934847
040			_cMANILA TYTANA COLLEGES LIBRARY
090			_aCIR HE 8700.9 T46 2006
100	1		_aThomas, Amos Owen
245	1	0	_aTransnational media and contoured markets : _bredefining Asian television and advertising / _cAmos Owen Thomas.
260			_aNew Delhi : _bSAGE Pub., _c2006.
300			_a266 p. ; _c23 cm.
504			_aIncludes bibliographical references (p. [243]-257) and index.
505	0		_aEmergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation.
650		0	_aDigital media.
650		0	_aGlobalization.
650		0	_aTelevision _zAsia.
942			_2lcc _cBK
001			110711095335562
998			_c10579 _d68942
999			_c10579 _d10579