000 02200nam a2200277Ia 4500
008 110706s2006 ph 000 0 eng
020 _a9780307336699
040 _cMANILA TYTANA COLLEGES LIBRARY
090 _aCIR HD 45 C37 2006
100 1 _aCarlson, Curtis Ray.
245 1 0 _aInnovation :
_bthe five disciplines for creating what customers want /
_cCurtis R. Carlson and William W. Wilmot.
250 _a1st ed.
260 _aNew York :
_bCrown Business,
_c2006.
300 _a356 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. 305-338) and index.
505 0 _aWhy listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis.
650 0 _aCreative ability in business
_vCase studies.
650 0 _aIndustrial management
_vCase studies.
650 0 _aNew products
_vCase studies.
650 0 _aOrganizational effectiveness
_vCase studies.
650 0 _aTechnological innovations
_xManagement
_vCase studies.
700 1 _aWilmot, William W.
942 _2lcc
_cBK
001 110706091620078
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