000 | 02200nam a2200277Ia 4500 | ||
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008 | 110706s2006 ph 000 0 eng | ||
020 | _a9780307336699 | ||
040 | _cMANILA TYTANA COLLEGES LIBRARY | ||
090 | _aCIR HD 45 C37 2006 | ||
100 | 1 | _aCarlson, Curtis Ray. | |
245 | 1 | 0 |
_aInnovation : _bthe five disciplines for creating what customers want / _cCurtis R. Carlson and William W. Wilmot. |
250 | _a1st ed. | ||
260 |
_aNew York : _bCrown Business, _c2006. |
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300 |
_a356 p. : _bill. ; _c25 cm. |
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504 | _aIncludes bibliographical references (p. 305-338) and index. | ||
505 | 0 | _aWhy listen to us? -- The essence of innovation: how Frank hit a home run -- Innovate or die: the exponential economy -- Discipline 1: Important needs. Work on important customer and market needs: the RFID tag -- Creating customer value: your only job -- Discipline 2: value creation. It's as simple as NABC: how Liz got her big job -- Watering holes for creating value: the day the BBC walked in -- More ideas for faster value creation: origins of Linux -- Your elevator pitch: how HDTV began -- Your innovation plan: from the ski slope to the firehouse -- Discipline 3: innovation champions. A champion: the Mayor of Kellyville -- Discipline 4: innovation teams. Genius of teams: Douglas Engelbart and the birth of the personal computer -- Forming the innovation team: how we won an Emmy for HDTV -- Overcoming blockages to innovation: Jim Torpedoes a splended idea -- Innovation motivators: saving Larry's life -- Discipline 5: organizational alignment. Your innovation team: you can start now -- The innovation enterprise: continuous value creation (CVC) throughout -- Innovation's five disciplines: a foundation for national competitiveness in a world of abundance -- Appendix: value factor analysis. | |
650 | 0 |
_aCreative ability in business _vCase studies. |
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650 | 0 |
_aIndustrial management _vCase studies. |
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650 | 0 |
_aNew products _vCase studies. |
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650 | 0 |
_aOrganizational effectiveness _vCase studies. |
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650 | 0 |
_aTechnological innovations _xManagement _vCase studies. |
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700 | 1 | _aWilmot, William W. | |
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_2lcc _cBK |
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001 | 110706091620078 | ||
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