000			01679nam a2200265Ia 4500
008			110705s2005 ph 000 0 eng
020			_a0471476110
040			_cMANILA TYTANA COLLEGES LIBRARY
090			_aCIR HD 60 K68 2005
100	1		_aKotler, Philip.
245	1	0	_aCorporate social responsibility : _bdoing the most good for your company and your cause / _cPhilip Kotler and Nancy Lee.
260			_aHoboken, N.J. : _bJohn Wiley & Sons, _c2005.
300			_ax, 307 p. : _bill. ; _c24 cm.
500			_aPublished simultaneously in Canada.
504			_aIncludes bibliographical references and index.
505	0		_aThe case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
650		0	_aCorporate image.
650		0	_aCorporations _xCharitable contributions.
650		0	_aSocial marketing.
650		0	_aSocial responsibility of business.
700	1		_aLee, Nancy
942			_2lcc _cBK
001			110705164540125
998			_c10361 _d68724
999			_c10361 _d10361