000 01254nam a2200205Ia 4500
008 110705s2007 ph 000 0 eng
020 _a9781422101582
040 _cMANILA TYTANA COLLEGES LIBRARY
090 _aCIR HD 30.4 E45 2007
100 1 _aEllet, William.
245 1 4 _aThe case study handbook :
_bhow to read, discuss, and write persuasively about cases /
_cWilliam Ellet.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_c2007.
300 _avi, 273 p. :
_bill. ;
_c24 cm.
504 _aIncludes bibliographical references and index.
505 _apt. 1. Analysis. How to analyze a case -- Case analysis demonstration -- Problems -- Decisions -- Evaluations -- pt. 2. Discussion. How to discuss a case -- pt. 3. Writing. How to write a case-based essay -- Problem essays -- Decision essays -- Evaluation essays -- pt. 4. Cases for analysis and writing. Allentown Materials Corporation : The electronic products division (abridged) -- General Electric : Major appliance business group (abridged) -- General Motors : Packard electric division -- Malaysia in the 1990's -- Whistler Corporation.
650 0 _aManagement
_vCase studies
_xStudy and teaching.
942 _2lcc
_cBK
001 110705102241093
998 _c10349
_d68712
999 _c10349
_d10349