TY  - BOOK
AU  - Belch,George Edward
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780071284400
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Advertising
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes indexes
ER  -