TY  - BOOK
AU  - Pike,Steven
TI  - Destination marketing: an integrated marketing communication approach 
SN  - 9780750686495
PY  - 2008///
CY  - Amsterdam
PB  - Butterworth-Heinemann
KW  - Marketing communications
KW  - Place marketing
KW  - Tourism -- Marketing
N1  - Includes bibliographical references (p. 371-396) and index
ER  -