TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780070171008
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Case studies
KW  - Market surveys
N1  - CD ROM Accession Number CD 2222; Includes bibliographical references and index
ER  -