TY  - BOOK
AU  - Johnston,Mark W.
AU  - Marshall,Greg W.
TI  - Relationship selling
SN  - 9780070172470
PY  - 2010///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Customer relations
KW  - Relationship marketing
KW  - Selling
N1  - Includes bibliographical references and indexes
ER  -