TY  - BOOK
AU  - Shimp,Terence A.
TI  - Integrated marketing communications in advertising and promotion
SN  - 9780324665314
PY  - 2010///
CY  - Australia
PB  - South-Western
KW  - Advertising
KW  - Communication in marketing
KW  - Direct marketing
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -