TY  - BOOK
AU  - Llantos, Micaella Eunice.
AU  - Jamandre, Nezryn Pearl B.
AU  - Marababol, Felicity Anne G.
TI  - A meme to remember: the influence of viral memes as a marketing communication tool on young Filipino millennials' perceptions towards selected food and beverage brands 
AV  - TH HF 5415.332.Y66 M46 2023 
PY  - 2023///
CY  - Pasay City
PB  - MTC
KW  - Consumer behavior
KW  - Young consumers
KW  - Philippines
KW  - Memes
KW  - Qualitative
ER  -