TY  - BOOK
AU  - O'Mahony, Barry.
TI  - Adapting to tourism trends in Hoi An: the challenge for Nam Long restaurant 
PY  - 2020///
KW  - Marketing mix
KW  - Product attributes
KW  - Revenue optimisation
KW  - Service operation
KW  - Strategy
KW  - Tourism trends
N1  - Tourism
N2  - This case profiles Nam Long restaurant, where a strategy has been developed to attract international tourists to experience local and regional cuisine. The case outlines a series of challenges that the restaurant owner faces in implementing the strategy and in ensuring that the goals of the strategy are achieved. The case aims to build upon knowledge and skills gained in introductory hospitality courses/subjects and to provide an opportunity for students to employ theoretical concepts to practical problems. While there are not necessarily clear right or wrong answers, working on the case should produce a variety of possible scenarios and recommendations
ER  -