TY  - DATA
AU  - Ellis, George
TI  - Project management in product development: leadership skills and management techniques to deliver great products [electronic resources] 
SN  - 9780128023228
PY  - 2016///
CY  - Waltham, MA : 
PB  - Elsevier, 
KW  - Product management
KW  - New products
KW  - Branding (Marketing)
UR  - https://drive.google.com/file/d/1VrIVFvLO6nvJC24J7IkiS3RfxUjSbtLA/view?usp=sharing
ER  -