TY  - BOOK
AU  - Belch, George E. 
AU  - Belch, Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective [electronic resources] 
SN  - 9781259548147
PY  - 2018///.
CY  - New York, NY : 
PB  - McGraw-Hill, 
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
UR  - https://drive.google.com/file/d/1t9u0R-DOYvJDq8aJLH_hF8y2XO7fo-jz/view?usp=sharing
ER  -