TY  - BOOK
AU  - Dario, Almira Gae C.
AU  - Dimacali, Janine Red N.
AU  - Patulot, Jeremy Z.
AU  - Olazo, Marry Rose M.
AU  - Najim, Najat Q. 
AU  - Buensuceso, Prilla Joy G.
TI  - A study on the effectiveness of TV advertisement and YouTube/online advertisement on the consumer buying behavior of the working individuals : : to improve an existing TV advertisement and YouTube/online advertisement strategies 
AV  - TH HF 6146.T42 S78 2018 
PY  - 2018///
CY  - Pasay City
PB  - MTC, 
KW  - Television advertising
KW  - YouTube advertising
KW  - Online advertising
KW  - Descriptive method
KW  - Quantitative
ER  -