TY  - BOOK
AU  - Pereda, Pedrito Real.
AU  - Pedrialva, Purisima.
AU  - Castillo, Vicente M. 
TI  - Principles of marketing
SN  - 9789719905752
AV  - FIL HF 5415 P47 2014 
PY  - 2014///
CY  - Manila
PB  - Mindshapers Co., 
KW  - Marketing
N1  - Includes bibliographical references
ER  -