TY  - BOOK
AU  - Kerin, Roger A.
AU  - Theng, Lau Geok.
AU  - Hartley, Steven W.
AU  - Rudelius, William.
TI  - Marketing in Asia
SN  - 9789814595032
AV  - CIR HF 5415.12.A78 M37 2015 
PY  - 2015///
CY  - New York, N.Y.
PB  - McGraw-Hill, 
KW  -  Marketing
KW  - Asia
N1  - Includes bibliographical references and index
ER  -