TY  - BOOK
AU  - Pantano,Eleonora
AU  - Nguyen,Bang
AU  - Dennis,Charles
AU  - Merrilees,Bill
AU  - Gerlach,Sabine
TI  - Internet retailing and future perspectives
SN  - 9781138940529
AV  - CIR HF 5415.1265 I58 2017 
PY  - 2017///
CY  - London
PB  - Routledge, 
KW  - Internet marketing
KW  - Electronic commerce
KW  - Retail trade
KW  - Computer network resources
KW  - Teleshopping
N1  - Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing
ER  -