TY  - BOOK
AU  - Rosenberry,Jack
AU  - Vicker,Lauren A.
TI  - Applied mass communication theory: a guide for media practitioners 
SN  - 9781138689121
AV  - CIR P 91.3 R67 2017 
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - Research
KW  - Philosophy
N1  - Includes bibliographical references and index
ER  -