TY  - BOOK
AU  - Belch, George E. 
AU  - Belch, Michael.
TI  - Advertising and promotion : :  an integrated marketing communications perspective / 
SN  - 9781259921698
AV  - CIR HF 5823 B45 2018 
PY  - 2018///
CY  - New York, NY
PB  - McGraw Hill. 
KW  - Advertising
KW  - Advertising -- Social aspects
KW  - Sales promotion
KW  - Advertising -- Brand name products
N1  - Includes glossary, end notes and indexes
ER  -