TY  - BOOK
AU  - Anderson, James A.
TI  - Media research methods : : understanding metric and interpretive approaches / 
SN  - 9781412999564
AV  - CIR P 91.3 A38 2012 
PY  - 2012///
CY  - Los Angeles, Calif. : 
PB  - SAGE Pub., 
KW  - Mass media/Research/Methodology
N1  - Includes bibliographical references (p. 418-426) and index; Overview. Exploring the mediascape -- Mapping the mediascape -- Methods of exploration asking questions -- Methods of exploration finding answers -- Foundations of research practice. From concepts to data -- Research questions and hypotheses -- Literatures and databases -- Designing protocols in metric research. Sampling -- Statistics and statistical analysis -- Designing surveys -- Protocols for experiments -- Conducting research in the interpretive paradigm. Coding text -- Discursive protocols : Creating texts -- Critical interpretive methods: social meanings/media texts -- Ethnographic methods -- An excursion into writing
ER  -