TY  - BOOK
AU  - Isidro, Karolle Paulynne A.
AU  - Mabalo, Cristian Q.
AU  - Umengan, Johnkyle S.
AU  - Villondo, Ivan Dave.
TI  - The effects of positive or negative online reviews on the customers' decision making process
AV  - TH HF 5437.A2 E34 2017 
PY  - 2017///
CY  - Pasay City
PB  - MTC
KW  - Purchasing
KW  - Online information services
KW  - Consumer behavior
KW  - Post-test Quasi-Experimental design
ER  -