TY  - BOOK
AU  - Go,Josiah L.
TI  - Marketing plan: building the profitable preferred brand 
SN  - 9719186011
PY  - 1997///
CY  - [S.l.
PB  - s.n.]
KW  - Brand name products -- Philippines
KW  - Brand name products
KW  - Marketing -- Management
KW  - Marketing -- Philippines
KW  - Product management -- Philippines
N1  - Includes index
ER  -