TY  - BOOK
AU  - Volkmer,Ingrid
TI  - The handbook of global media research
T2  - Handbooks in Communication and Media
SN  - 9781119061120
AV  - CIR P 91.3 H36 2015
PY  - 2015///
CY  - Chichester, West Sussex
PB  - Wiley-Blackwell
KW  - Mass media
KW  - Research
KW  - Methodology
KW  - Mass media and globalization
KW  - SOCIAL SCIENCE / Media Studies
KW  - bisacsh
N1  - Includes bibliographical references and index
N2  - "Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape.  Provides a framework for the critical debate of comparative media research  Posits transnational media research as reflective of advanced globalization processes, and explores the role and responsibility this bestows it with  Articulates the key themes and competing methodological approaches in a dynamic and developing field  Showcases the perspectives and ideas of 30 leading internationally acclaimed scholars  Offers a platform for the discussion of crucial issues from a variety of theoretical, methodical and practical viewpoints"--
ER  -