TY  - BOOK
AU  - Kerin,Roger A.
TI  - Marketing in Asia
SN  - 9780071274258
PY  - 2009///
CY  - Singapore
PB  - McGraw-Hill
KW  - Asia -- Marketing
KW  - Buyers and markets
KW  - Marketing opportunities
KW  - Marketing process
N1  - Includes bibliographical references and index
ER  -