TY  - BOOK
AU  - Smilansky,Shaz
TI  - Experiential marketing: a practical guide to interactive brand experiences 
SN  - 9780749452759
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Target marketing
N1  - Includes bibliographical references and index
ER  -