TY  - BOOK
AU  - Forsyth,Patrick
TI  - Marketing: a guide to the fundamentals 
SN  - 9781846681936
PY  - 2009///
CY  - London
PB  - Profile Books
KW  - Communication in marketing
KW  - Marketing
KW  - Planning
KW  - Marketing process
N1  - Includes index; Marketing in context -- Marketing realities -- "Product" considerations -- Pricing policy and tactics -- Market research : reducing the risk -- Routes to market : distribution channels and methodology -- Marketing strategy -- Marketing planning -- Co-ordination and control -- Influencing buyer behaviour -- Marketing communications : the detail -- Personal persuasive influences
N2  - "For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing; this guide to the fundamentals will be invaluable"--Provided by publisher
ER  -